Question 1 of 12
Market Fit
How clearly defined is your Ideal Customer Profile (ICP)?
Market
Channel
Execution
Pipeline
How ready is your go-to-market strategy?
Answer 12 questions across 4 dimensions — Market Fit, Channel Clarity, Execution Readiness, and Pipeline Potential — and get your instant GTM score with personalised recommendations. Used by 500+ founders.
A GTM Score (Go-To-Market Score) is a 0–100 measure of go-to-market readiness calculated across four strategic dimensions. It tells founders and GTM teams exactly where their strategy is strong and where execution is breaking down — before wasting budget on scaling.
Most early-stage SaaS founders score between 35 and 65 on their first assessment.
The GTM Score Generator evaluates your go-to-market across four dimensions that together predict whether your strategy will compound or collapse.
How well you understand your ideal customer, their problem, and why your solution is uniquely positioned to solve it.
How focused, tested, and systematised your customer acquisition channels are.
How structured, consistent, and measurable your weekly GTM execution is.
How healthy your current sales pipeline is and how repeatable your conversion process has become.
Three steps from zero context to a clear, actionable score.
One question at a time across Market Fit, Channel Clarity, Execution Readiness, and Pipeline Potential. Each has four options scored 0–10. Takes 3 minutes.
Your overall score (0–100) and four dimension scores are calculated immediately. An animated counter reveals your result, followed by a colour-coded tier badge.
The generator surfaces your weakest dimensions with specific, actionable recommendations. Share your score or build a full 90-day GTM plan powered by your results.
Everything you need to know about the GTM Score Generator.
A GTM Score is a 0–100 measure of your go-to-market readiness, calculated across four dimensions: Market Fit, Channel Clarity, Execution Readiness, and Pipeline Potential. It tells you where your GTM is strong and exactly where it needs work.
61–75 is considered On Track for most early-stage founders. Scores above 76 are Strong — you're ready to scale. Most founders who generate their first GTM score land between 35 and 60, which means real, actionable gaps exist.
12 questions × 4 answer options (0, 3, 7, or 10 points each). Each dimension has a max of 30 points, normalised to 0–10. Your overall GTM score = (total points / 120) × 100.
Approximately 3 minutes. Questions auto-advance when you select an answer — no clicking next. Results are instant.
No. The GTM Score Generator is completely free — no login, no credit card, no email required. Just answer the questions and get your score.
Yes. Your result is encoded in the URL (e.g. ?s=74&d=8,6,7,7) so you can share it directly with co-founders, advisors, or investors. There is also a one-click copy button that formats your score for LinkedIn or Twitter.
You receive your overall score, four dimension scores, and your top 3 recommendations based on your lowest-scoring areas. From there, you can build a full 90-day GTM playbook in GTM OS — it uses your score dimensions to personalise your plan.
Templates give you a blank structure to fill in. The GTM Score Generator gives you a diagnostic — it tells you what's broken before you plan. Use the generator first to identify your real gaps, then build your plan around those gaps.
Your GTM score tells you what's broken. GTM OS builds you a structured 90-day playbook to fix it — with weekly tasks, AI guidance, and execution tracking built in.
Free · Up to 3 playbooks · No credit card
Fix that — with a system built for execution.
Run your GTM, not just plan it.
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