GTM OS calculates a real-time health score across four critical dimensions. Stop guessing which part of your strategy is weak — see it in a single dashboard.
Without a unified view, problems compound quietly until they become obvious — and expensive.
Metrics are scattered across Notion, spreadsheets, and three different tools. No single view of GTM health exists.
Raw numbers don't tell you if you're on track. Without context, you don't know if 50 email replies is good or bad.
Without structured check-ins, teams miss the signal in the noise — and keep executing on assumptions that stopped working weeks ago.
Each dimension is scored 0–10 based on real activity data — not self-assessment.
Are you targeting the right customers with the right message?
Are your acquisition channels working and generating qualified interest?
Are tasks being completed on schedule and at the expected quality?
Is your pipeline generating qualified opportunities at a healthy rate?
A score without context is just a number. GTM OS gives you the full picture.
Your score recalculates automatically as you complete tasks, log retrospectives, and update signal data — no manual entry required.
See how your health score has changed week over week. Spot momentum before it shows up in your pipeline.
Each dimension score includes an AI-generated narrative explaining what's driving the score — and what to do about it.
Get notified when a dimension drops below your set threshold. Catch regressions before they compound into real GTM problems.
See how your score compares against benchmarks for your GTM motion type — outbound, inbound, PLG, or hybrid.
Prioritize the right work — not the loudest
Catch channel problems before they compound
Build investor confidence with real data
Align your team on one shared metric
Three moments where a real-time readiness score changes your decisions.
Before doubling down on a channel, check your GTM health score to confirm your market fit and execution readiness are strong enough to scale.
After changing your ICP or channel, watch how your health score responds week by week. Let the data tell you if the pivot is working.
Your GTM Health Score is included in the Investor Update Generator — giving investors a single number to track your go-to-market progress.
How the GTM Health Score is built and what it means for your team.
Based on your form data, task completion rate, retrospective quality, and signal data across four weighted dimensions. Each dimension contributes a percentage of the total score based on your GTM stage and motion type.
Scores above 75 indicate strong GTM readiness. Scores between 50 and 74 mean you're on track with clear areas to improve. Below 50 signals areas needing immediate attention before scaling spend or team.
The score recalculates whenever you complete tasks, save a retrospective, or update signal data. You can trigger a manual recalculation from the health score dashboard at any time.
Yes. The Investor Update Generator includes your health score in a formatted email alongside pipeline data, key metrics, and a brief on what's working and what needs attention.
It measures how well your current activities are likely to generate qualified pipeline — based on demo requests logged, deals created, and channel engagement metrics from your Signal Tracker.
Fix that — with a system built for execution.
Run your GTM, not just plan it.
Get Your 90-Day GTM Plan