Log weekly metrics directly in your playbook and visualize trends over time. GTM OS helps you spot momentum early — and course-correct before problems compound.
Week of Mar 17 — Signal data
1,240
Website Visits
85
Emails Sent
18
Email Replies
7
Demo Requests
12
Active Deals
$4,200
MRR
Each metric maps to a different layer of your go-to-market funnel.
Website Visits
Emails Sent
Email Replies
Demo Requests
Active Deals
MRR
When your metrics live in different places, you can't see the whole picture — and you make decisions based on incomplete information.
Website analytics are in one tab, email stats are in another, and deal data lives in a spreadsheet. No one has the full picture.
Without a structured check-in process, weekly reviews become optional — and the insights they would have surfaced never get acted on.
A declining email reply rate is easy to miss when data is scattered. By the time it shows up in pipeline, it's too late to course-correct quickly.
No spreadsheets required. The Signal Tracker lives inside your GTM playbook — so logging weekly data takes two minutes, not twenty.
Visualize trends over time and feed your data directly into your GTM health score. Everything is connected — strategy, execution, and now signals.
12-week trend — Demo Requests
Five capabilities that make weekly signal tracking actually useful.
Log data for any week — past or present. Use the recording week dropdown to fill in historical data retroactively without losing your current week's inputs.
Six number inputs covering the most important weekly GTM signals: website visits, emails sent, email replies, demo requests, active deals, and MRR.
After two weeks of data, a trend chart appears showing email replies, demo requests, and active deals over time — so you can spot momentum before it peaks.
Checkmark indicators show which weeks have data saved, so you can quickly identify gaps and fill in missing weeks during your weekly review.
Your logged signals feed directly into the Pipeline Potential and Channel Clarity dimensions of your GTM health score — connecting weekly data to strategic readiness.
Spot what's working before it peaks
Course-correct before problems compound
Build weekly review habits that stick
Feed real data into your health score
Make your Monday or Friday reviews data-driven. Log last week's signals and review the trend chart to understand whether your GTM is gaining or losing momentum.
Pull your Signal Tracker data into investor updates automatically. Show week-over-week growth in demo requests, active deals, and MRR without building a separate spreadsheet.
If email replies are climbing but demo requests are flat, your message might be resonating but the CTA needs work. The signal data tells you exactly where to optimize.
Website visits, emails sent, email reply rate, demo requests, active deals, and MRR. These six metrics cover the core GTM funnel from awareness through pipeline.
Use the 'Recording week' dropdown in the Signal Tracker to select any past week and log metrics retroactively. Your historical data will appear in the trend chart alongside current data.
Yes. Once you've logged at least two weeks of data, a trend chart appears showing email replies, demo requests, and active deals over time. The chart updates automatically as you add more weeks.
Currently it's manual input. Future integrations with HubSpot and Apollo are planned. Manual input is intentional — it forces a weekly review habit that many teams find as valuable as the data itself.
Your logged signals feed directly into the Pipeline Potential and Channel Clarity dimensions of your GTM health score. Higher demo requests and active deal counts improve your Pipeline Potential score; improving email reply rates improves Channel Clarity.
Fix that — with a system built for execution.
Run your GTM, not just plan it.
Get Your 90-Day GTM Plan