Paste in up to 10 company names and GTM OS will score each one against your Ideal Customer Profile — with reasons and a recommended next action.
ICP Scoring Results — sorted by fit
Every scored prospect falls into one of three categories — so you know exactly what to do next.
High-priority prospects that match your ICP closely — reach out now.
Prospects with some alignment — worth qualifying before investing outreach time.
Low alignment with your ICP — deprioritize or skip entirely.
Without a systematic way to qualify accounts, teams spray-and-pray — and burn budget and bandwidth on the wrong prospects.
Researching each company to determine ICP fit takes 20–30 minutes per account. At 50 accounts, that's two full days of work before a single email goes out.
Different reps have different instincts about ICP fit. Without a shared scoring system, you get inconsistent prioritization and missed opportunities.
CRM lead scores are based on engagement signals — not whether the company actually fits your ideal customer profile. You're scoring activity, not fit.
Your ICP definition lives in your GTM playbook. The Prospect Scorer reads it directly — so every score is grounded in your specific target persona, not a generic model.
Score up to 10 companies in one batch and get a ranked list with reasoning and next actions in seconds. Your SDRs can prioritize 50 accounts before their morning standup.
AI reasoning — Stripe (Score: 91)
Matches target company size: 500–5,000 employees
In financial services vertical — primary ICP industry
Uses API-first infrastructure — fits your integration-led GTM
Has dedicated platform/partnerships team — likely buyer
Six components that make each score useful, not just a number.
Enter up to 10 company names at once and receive scores for all of them simultaneously — no waiting between prospects.
Each company receives a numeric score from 0 to 100 based on how closely it matches your ICP definition — not a generic rubric.
Strong, Moderate, and Weak fit classifications give you an at-a-glance summary before you read the detailed reasoning.
Each score includes bullet-point explanations of why the company fits or doesn't — so you know exactly what signals drove the result.
Beyond the score, GTM OS recommends a specific next action for each prospect — whether that's direct outreach, a referral, or a skip.
Highest-fit prospects appear first so you always know exactly where to start — no manual sorting or judgment calls needed.
Focus outreach on accounts most likely to convert
Cut research time from hours to seconds
Consistent qualification criteria across the team
More pipeline from the same outreach volume
Before writing a single cold email, score your prospect list and focus your outreach on the companies most likely to convert. Stop wasting sequences on weak-fit accounts.
Build your target account list from the output of the ICP Scorer. Prioritize strong-fit companies for your ABM campaigns and save moderate-fit accounts for later.
After collecting 50 business cards at a conference, score them all in one batch. Know who to follow up with first before you even leave the venue.
It reads your playbook's ICP definition and uses AI to evaluate each company name against your target persona, deal size, and GTM motion. The AI considers publicly available context about each company combined with your specific ICP criteria.
Just the company name. GTM OS uses publicly available context combined with your ICP definition from your playbook to generate the score. No manual research required.
The score is a directional signal, not a definitive qualifier. It's designed to help prioritize — not replace — human judgment. Use it to rank your prospect list, not to make final go/no-go decisions.
Currently limited to 10 per batch. You can run multiple batches in sequence. The 10-company limit ensures accurate, thoughtful scoring for each prospect rather than shallow bulk results.
Yes. The AI reads your ICP persona, deal size range, and GTM motion from your playbook to generate accurate scores. If your playbook ICP changes, re-scoring will reflect your updated profile automatically.
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