Most CRMs are built for enterprise sales teams. GTM OS Pipeline is built for early-stage founders who need deal tracking that connects directly to their go-to-market execution.
Acme Corp
Sarah M.
Bright Labs
James R.
NovaTech
Priya K.
When deal data lives separately from your GTM strategy, you lose context — and eventually, deals.
A warm prospect sent a demo request last Tuesday. It's now sitting in an unread inbox thread while you're updating a Notion table manually.
Your CRM doesn't know what your GTM plan says. You can't tell which channel or playbook week generated your best deals.
HubSpot and Salesforce are built for teams of 20+ with dedicated RevOps. For a 3-person startup, they create overhead, not clarity.
Seven stages that map to the real sales process — from first prospect touch to closed deal.
Each deal shows contact name, company, estimated value, and a stage badge at a glance — no digging into sub-pages to understand the status of a deal.
View all deals in your pipeline or filter to a single stage. When you're doing post-demo follow-up, see only the Demo Scheduled stage so nothing slips through.
See total pipeline value and active deal value at a glance from the pipeline header. Know your weighted pipeline in seconds without building a report.
Update stage, value, and notes in a side panel without leaving the pipeline view. Move deals forward in seconds — not minutes.
Link each deal to the GTM playbook it originated from. Understand which channel and which playbook phase is generating your best opportunities.
Zero setup time — start tracking deals immediately
Full pipeline visibility from one screen
Deal context connected to your GTM playbook
Pipeline data auto-included in investor updates
Track your first 50 deals without the overhead of enterprise CRM configuration. Get up and running in minutes — not days.
Filter to Demo Scheduled and Proposal Sent to see exactly who needs follow-up today. Never let a warm deal go cold because it fell off your radar.
Generate investor updates with your pipeline data — total deals, active deals, and weighted pipeline value — included automatically alongside your health score.
No. It's a lightweight CRM designed for early-stage founders who want deal tracking without the overhead. For larger teams with complex workflows, workflows automation, and deep integrations, dedicated CRMs are a better fit. GTM OS is built for the 0–50 deal stage.
Unlimited deals across all stages. There are no tier limits on deal count — add as many prospects and active deals as your pipeline requires.
Yes. When adding a deal, you can link it to one of your active GTM playbooks. This lets you track which playbook and which channel is generating the most qualified pipeline.
Yes. Pipeline data — total deals, active deals, and pipeline value — can be included in auto-generated investor update emails alongside your GTM health score and weekly signal data.
Export functionality is on the roadmap. Currently you can view all data within the GTM OS dashboard. If you need raw data access, reach out to support and we can assist.
Fix that — with a system built for execution.
Run your GTM, not just plan it.
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